Vividion Therapeutics

Brand Identity + Website Design

the ask

Vividion Therapeutics has a new approach to a decades-old problem—the (previously) undruggable space of drug recovery. They’ve developed a completely new chemistry library and technology engine that can target disease-causing proteins with unprecedented precision. The passion that Vividion has for their mission was evident from the first conversation we had. One of the key themes we wanted to focus on was the feeling of hope and optimism that they believe they can give to future patients. Our goal was to tell the story of their science in a way that was both clear and visually interesting.

the solution

We started the brand development process by putting together some mood boards for different color, type, and photography treatments. We used evocative, human-focused photography to balance out the technical and scientific elements on the website. I loved the idea of creating an ambient background for the site with various colored shapes floating around, blending together and glowing brighter to indicate the journey toward hope.

Agency

Struck

Credits

Lead Design — Katie Tingey
Motion Design — Nick Carpenter

UX — Jess Vice

Strategy — Lee Banov
Producer — Mason Miller
Client Partner — Lauren Probst

Timeline

March — August 2021

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