Squatty Potty
SQUATTY POTTY
BRAND IDENTITY
ROLE
Designer
Squatty Potty asked Struck to help them bridge the gap between their original, more clinical brand identity and the cheeky, playful tone they had become known for with their viral pooping unicorn video.
We gave the new identity a touch of friendliness to ensure it conveyed the brand’s fun attitude, but brought in more boldness and simplicity to show that this is a company who is also serious about improving their user’s entire bathroom experience.
AGENCY
Struck
We developed a system with a strong logotype and interchangeable smiling icons to represent their expanding product lines beyond the classic toilet stool.
We also designed a series of packaging and display examples to help them bring the new brand identity to life in stores and on shelves.
Squatty Potty was one of the first projects I got to work on at Struck. It helped me learn how to develop an identity system across an entire brand.
CREDITS
Scott Sorensen, Creative Director
Matt Manes, Design Lead
TIMELINE
Spring 2017