Fresh Princess

180807_FP_BookCover2_Working_Artboard 3 copy.jpg

Overbrook Entertainment

Brand Identity

Role

Designer

Struck worked with Overbrook Entertainment to come up with a logo for their new property, a series of children’s books inspired by Will Smith’s original Fresh Prince character. It needed to feel youthful, energetic, and full of confidence to represent the new Fresh Princess, Destiny.

Agency

Struck

After countless sketches, iterations, and mixing-and-matching various elements, we ended up with a logo that the client loved.

I also established the layout of the book cover using placeholder art to inform how the typography and layout should work.

“I couldn’t be more excited that the character I played for so long could inspire such a fun and empowering book for kids everywhere.”

— Will Smith to Entertainment Weekly

photos via Will Smith’s Instagram — *photos via* Will Smith’s Instagram

Credits

Brent Watts, Creative Director
Essie Nagler, Producer
Tosh Brown, Lead Designer
Orlando Porras, Designer

Timeline

Summer 2018

Brand IdentitykatMarch 8, 2020